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John MurrayTourism and economic developmentJohn Murray has been in the consulting business since 1982, working for leading Canadian consulting firms including IBI Group, Peter Barnard Associates, Canada Consulting Cresap, and from early 1991 to early 2000, as a founding Partner of The Randolph Group. John specializes in providing strategic planning, organization, business planning, and program/project evaluation services in the tourism/hospitality sector, as well as for economic development consulting projects. His clients have included economic development corporations, municipal and regional economic development departments and agencies, Community Futures development corporations, all levels of government, tourist associations, destination marketing organizations, airlines, airports, hotel chains, individual hotels and resorts, tour operators, railways, ferry services, other public agencies, First Nations, and various not-for-profit organizations. John's economic development and tourism/hospitality industry consulting practice has involved him in projects throughout Northern and Southern Ontario, Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland and Labrador, Manitoba, British Columbia, and Yukon.
Academic CredentialsProject ExperienceRelated Employment and ExperienceAffiliationsAcademic CredentialsMaster of Arts
Honours Bachelor of Arts
Project ExperienceThe following are specific examples of the wide range of economic development assignments John has undertaken, broken down into several categories. Economic Development Strategies/Business Plans Economic Development Program Evaluation/Facilitation Tourism Marketing/Business Plans and Promotion Boating, Marinas and Waterfront Development Transportation Policy and Planning International Development Projects
Economic Development Strategies/Business Plans Business Plan for the Greater Toronto Marketing Alliance City of Brockville Economic Development Strategic Plan New City of Kingston Economic Development Funding Strategy County of Haliburton Economic Development Strategy/Marketing Plan City of Owen Sound Economic Opportunities Study Oakville Economic Development Strategy Town of Georgina Economic Development Strategy Economic Development Strategy for Hastings County Economic Opportunities Study for the Burin Peninsula Back to Relevant Project Experience
Economic Development Program Evaluation/Facilitation Northern Ontario Community Economic Development Programming Evaluation Evaluation of the Sudbury Community Adjustment Project Superior East Community Economic Development Evaluation/Reorganization Province-wide Business Retention and Expansion Program Evaluation Back to Relevant Project Experience
Economic Impact Analysis Regional Economic Impact Analysis of Steel Company Ore Division Economic Impact Analysis of Downtown Waterfront Development Projects Economic Impact Analysis of Recreational Boating Sector Socioeconomic Impact Studies in Relation to the Canada-U.S. International Boundary Dispute in the Gulf of Maine Economic Impact Analysis of Commercial Campground Sector Back to Relevant Project Experience
Sectoral Analysis Comprehensive Services Sector Analysis Alternative Transportation Fuels Sectoral Analyses Steel Industry Cost Structure and Market Analysis Tourism Industry Sectoral Strategies and Development Plans Tourism Development Strategic Plans National Strategy for Adventure Travel and Ecotourism prepared for the Canadian Tourism Commission (CTC) Adventure Travel/Ecotourism Strategy Implementation Workshops for the CTC Province of Prince Edward Island 5-Year Tourism Strategic Plan Prince Edward Island Tourism Spatial/Product Strategic Analysis Study Nova Scotia Festivals and Events Strategy Region of Haldimand-Norfolk Tourism Strategic Plan Avalon Peninsula Regional Tourism Strategic Plan Newfoundland's Northeast Coast Regional Tourism Strategy Viking Trail Regional Tourism Development Strategy in Newfoundland Terra Nova National Park/Bonavista Peninsula Tourism Development Strategy City of Cambridge tourism marketing and development strategy City of Thunder Bay Tourism Development Strategy for the '90s Product and market assessment for the City of Winnipeg Tourism Strategy Metro Toronto Tourism Strategic Directions Town of Goderich Tourism and Recreation Master Plan Tourism Development Strategy for Cranberry Portage in Northern Manitoba Hastings County tourism and economic development strategic plan Yukon Anniversaries Commission strategic plan study Aboriginal Tourism Development Strategy for the Manitoulin/Sagamok region of Northern Ontario Back to Relevant Project Experience
Tourism Marketing/Business Plans and Promotion Canadian Tourism Commission Strategic Planning and Marketing Plans Development Northern Ontario Tourism Marketing Strategy and Business Plan Minister's Tourism Marketing Task Force tourism marketing strategic plan Ministry of Tourism Promotional Publications Review Seaside Resort marketing assistance initiative Business Plan for the Aboriginal Tourism Association of Southern Ontario Northern Ontario Native Tourism Association Business and Marketing Plans Blind River and Area Tourism Marketing Strategy and promotional brochure Visitors and convention bureau planning and feasibility study Muskoka Tourism Marketing Agency 5-Year Strategic Marketing Plan Tour Operator brochure design and marketing plan Back to Relevant Project Experience
Boating, Marinas and Waterfront Development Burlington Beach Waterfront Development Plan Marinas/Yacht Clubs Infrastructure Analysis Province-wide recreational boating study Town of Marathon Waterfront Development Master Plan Multi-use waterfront attraction master plan study Back to Relevant Project Experience
Transportation Policy and Planning International airline in-depth operations and management study Marketing/communications strategy for multi-modal transportation company VIA Rail Canada Inc. Passenger Transportation Public Funding Study Financial Analysis of International Airport Operations Ferry service operations and management study Back to Relevant Project Experience
International Development Projects Jamaican Garments Sector Export Market Development Bangladesh Export Market Development for Manufactured Goods Impact Analysis of the Export of Professional Services to Developing Countries Related Employment and ExperiencePartner, The Randolph Group Management Consultants Inc., Toronto, Ontario (1991-2000)
Managing Consultant, Canada Consulting Cresap, Toronto, Ontario (1985-1991)
Senior Consultant, IBI Group, Toronto, Ontario (1982-1984)
Product Manager, Tour Operations Manager, Horizon Holidays of Canada Ltd. (1978-1981)
International Tour Director, Toronto, Ontario (1975-1978)
AffiliationsMemberships in Professional Associations: Economic Developers Council of Ontario Travel and Tourism Research Association Canadian Tourism Research Institute
Board/Committee Activities: Director - TTRA Canada (1986-90) Member - Organizing Committee for the 1998 TTRA Canada Annual Conference Member - Ryerson Department of Applied Geography Industry Advisory Council (1986-90) |